The work I'm most proud of is the magazine layout. This was my first "big boy" assignment and I went above and beyond to make sure the magazine was contemporary yet has the ability to translate to the audience it was designed. The audience was 55+ active adults looking for a new senior living facility. I started this process with a lot of research on trends for this demographic. They want to envision the amenities they would be enjoying. They wanted imagery of other community goers that they could see themselves enjoying their time. I used a mix of very clean san serifs and elegant serifs. I learned the process of meeting the needs of the client, the agency, the readers, and myself. Finding a balance was the most important part. I knew that if I could make something great in the first round the revisions would not take up the majority of my time.
